Monday, February 04, 2008



In Welcome Home Roscoe Jenkins, funnyman Martin Lawrence leads an all-star cast including a trio of hilarious comics, Mo’Nique, Cedric the Entertainer and Mike Epps; acclaimed Academy Award® nominees James Earl Jones, Michael Clarke Duncan and Margaret Avery; as well as beauty sensations Joy Bryant and Nicole Ari Parker. They all come together for a comedy about the most combuItalicstible subject of all--family. Universal Pictures will release Welcome Home Roscoe Jenkins nationwide on February 8, 2008.

Written and directed by Malcolm D. Lee, Welcome Home Roscoe Jenkins, Lawrence stars as a talk-show phenomenon that has left behind his modest Southern upbringing and family name to transform himself into a self-help guru, dispensing his “Team of Me” philosophy to millions of adoring fans. With a reality-TV-star fiancée

and money to burn, there’s no piece of the Hollywood dream RJ hasn’t achieved.

After his parents request that he come home for their 50th wedding anniversary, the TV host packs up his 10-year-old son and diva bride-to-be and heads back to Georgia. It’s a chance to prove to his family that he’s no longer the awkward kid they relentlessly picked on. At least, that’s the plan.

When his crazy, lovable family calls RJ on his big-city attitude and challenges him at every turn, he is forced to take a hard look at the man he’s become. RJ may be a superstar in L.A. , but he’s just one of the guys in Dry Springs.

Dr. RJ Stevens has taken America by storm, but he has turned his back on his roots…and his given surname in the process. The Jenkins family runt (formerly known as Roscoe), RJ has translated his childhood inadequacy into a new philosophy on life and a new book entitled “The Team of Me.” Translation: Nothing matters except winning—by any means necessary.

Lawrence elaborates on RJ’s ideology: “[For RJ], it’s about me. Do for yourself. You can’t do for others unless you can do for yourself.” The actor liked RJ’s arc, in which he finally learns the film’s lesson that, says Lawrence , “Family needs each other.”

Writer/director Lee wanted to explore the idea that, as individuals, we cannot and should not function in the world by ourselves. But for many, he knew this might be a lesson learned the hard way. Says Lee, “RJ thinks he found love in the outside world from the fans and from the press. In reality, the love came from his family, but in the form of tough love. He has to return home to make that realization.”

Welcome Home Roscoe Jenkins is produced by Scott Stuber (The Kingdom, The Break-Up) and Mary Parent (You, Me and Dupree, The Kingdom) under their Stuber-Parent shingle and Charles Castaldi (Soul Men, The Endurance). The film’s executive producers are Malcolm D. Lee, Timothy M. Bourne (ATL, Mr. 3000), Gary Barber (Eight Below, 27 Dresses) and Roger Birnbaum (27 Dresses, upcoming The Love Guru).

Movie info and pics provided by

POST-NOTE: "Rosoce' came in 2nd place at teh Box Office in its opening teh weekend of Feb. 8. with an estimated $17.1M from 2,386 locations for a solid $7,180 average. Produced for $35M, Roscoe Jenkins generated an opening similar to last month's First Sunday which was another comedy led by an African American cast. According to Fox research, Roscoe's audience was 52% female and 52% over the age of 30.

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